When Radiant Clean Co., a new cleaning company in Salt Lake City, sought to establish their brand, the goal was to create an approachable and feminine identity that stood out in the high-end market. The branding needed to communicate modern, high-quality cleaning services with a playful twist, setting Radiant Clean Co. apart from the typical maid service image. Drawing inspiration from mid-century modern design, the brand was brought to life through a soft color palette of pink, white, and teal, paired with playful typography and illustrations. The result was a logo and visual identity that felt both clean and inviting, perfectly capturing the essence of Radiant Clean Co.

The collaboration between Radiant Clean Co. and the designer was seamless, with a clear understanding of the target audience and brand goals. The client’s insight into their market helped refine the design, leading to a final product that exceeded expectations. The new branding was quickly embraced, contributing to the rapid growth of Radiant Clean Co., which has become a popular choice among high-end homeowners in Salt Lake City. My involvement in the project, particularly in crafting the unique illustrations, ensured that the branding was not only visually appealing but also distinctive and memorable, solidifying the company’s position in the market.